Privacy Policy

1. Information We Collect

We collect the following types of personal information when you register and use Live77Bet:

2. How We Use Your Information

We use your personal information for the following purposes:

• To create and manage your Live77Bet account
• To process deposits, withdrawals and bonus payments
• To verify your identity and age in compliance with legal requirements
• To detect and prevent fraud, money laundering and other prohibited activity
• To provide customer support and respond to enquiries
• To send you account notifications, transaction confirmations and security alerts
• To send promotional offers and marketing communications (only if you have opted in)
• To improve our platform, games and services through analytics
• To comply with applicable laws and regulatory obligations

3. How We Share Your Information

We do not sell your personal data. We may share your information only in the following limited circumstances:

• Payment processors — to facilitate deposits and withdrawals via PayID, Bank Transfer or Cryptocurrency
• Identity verification providers — to complete KYC checks as required
• Game software providers — JILI, VPLUS, BNG, Dragoonsoft and VPOWER may receive anonymised game data
• Legal and regulatory authorities — when required by law, court order or government request
• Fraud prevention services — to protect against financial crime and account abuse

All third parties who receive your data are contractually required to protect it in accordance with applicable privacy laws.

4. Cookies and Tracking

Live77Bet uses cookies and similar tracking technologies to improve your experience on our platform. Cookies are small text files stored on your device that help us:

• Keep you logged in during your session
• Remember your preferences and settings
• Analyse platform usage and performance
• Deliver relevant promotions and content

You can control cookie settings through your browser. Note that disabling certain cookies may affect the functionality of Live77Bet. By continuing to use our platform, you consent to our use of cookies.

5. Data Security

Live77Bet takes data security seriously. We implement the following measures to protect your personal information:

• SSL encryption — all data transmitted between your device and our servers is encrypted using industry-standard SSL technology
• Secure servers — your data is stored on secure servers with restricted access
• Access controls — only authorised personnel can access personal data, and only when necessary
• Regular security audits — we conduct periodic reviews of our security infrastructure
• Two-factor authentication — available on your account to add an extra layer of protection

While we take all reasonable precautions, no system is completely immune to security risks. We encourage you to use a strong, unique password and to keep your login details confidential.

6. Data Retention

We retain your personal information for as long as your account is active and for a period thereafter as required by law. In most jurisdictions, financial and identity records must be retained for a minimum of 5–7 years following account closure. When data is no longer required, it is securely deleted or anonymised.

7. Your Rights

As a Live77Bet player, you have the following rights regarding your personal data:

• Right of access — you may request a copy of the personal data we hold about you
• Right to rectification — you may request correction of inaccurate or incomplete data
• Right to erasure — in certain circumstances, you may request deletion of your data
• Right to restrict processing — you may request that we limit how we use your data
• Right to object — you may object to the use of your data for marketing purposes at any time
• Right to data portability — you may request your data in a structured, machine-readable format

To exercise any of these rights, please contact our support team via live chat or email. We will respond to all requests within 30 days.

8. Marketing Communications

If you have opted in to receive marketing communications, we may send you promotional offers, bonus notifications and news about Live77Bet via email or SMS. You may unsubscribe from marketing communications at any time by clicking the unsubscribe link in any email or by contacting our support team. Opting out of marketing will not affect transactional or account notifications.

9. Third-Party Links

Our platform may contain links to third-party websites, including responsible gambling support organisations. Live77Bet is not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

10. Changes to This Policy

Live77Bet may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make significant changes, we will notify you via email or a notice on our platform. Continued use of Live77Bet following any update constitutes acceptance of the revised policy.